Top Competitors in Smartwatch Sales

In Q1 2024, Fire-Boltt (10.1%), Samsung (9.2%), and Huawei (8.8%) were the next largest smartwatch vendors after Apple.

The top 3

  1. Top 3 Smartwatch Challengers to Apple's Reign: While Apple held a 28% share of global smartwatch shipments in 2025, Huawei secured the second position with 21% of the market, establishing itself as a significant competitor alongside other key players like Samsung and Garmin. Huawei
  2. Fastest-Growing Smartwatch Markets & Local Champions: Asia Pacific is emerging as the fastest-growing region in the global smartwatch market, driven by strong shipment volumes from domestic brands such as Huawei, Xiaomi, and OPPO, with China alone contributing roughly 39% of the regional share.
  3. Competitors' Niche Dominance: Beyond General Use: Beyond general-purpose smartwatches, brands like Garmin and Fitbit have carved out strong positions by specializing in fitness and health monitoring, a critical application that accounted for 45.8% of smartwatch use cases in 2025. Garmin

Sources

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