Global Streamers Investing in Indian Content

Major global streaming platforms like Netflix, Amazon Prime Video, and Disney+ Hotstar are heavily investing in original Indian content to cater to the vast Indian market and its diaspora.

Sources

• Why are global streaming platforms betting so big on India? Anant Goenka asked Netflix boss Ted Sarandos and his answer says a lot about India's place in the future of entertainment. Watch full interview on our YouTube channel Do global streaming platforms show the India you recognise? - Facebook
• Over-the-top media services in India - Wikipedia
• Why hyper-local storytelling is winning India's OTT audience - ET Edge Insights
• World Tunes In: How Indian Stories Are Going Global Through OTT Platforms - YouTube
• Indian Content Streaming Reaches 25% Global Viewership in 2025 - Outlook Respawn

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