Smartphone Market Dominance: iOS vs. Android

Examine the leading smartphone manufacturers and operating systems dominating the global market, highlighting regional preferences and market share.

The top 3

Top 3 Smartphone Manufacturers by Market Share: In Q1 2026, the top three smartphone manufacturers by market share were Samsung (21.2%), Apple (21.0%), and Xiaomi (11.5%).
Global Market Share: iOS vs. Android: As of Q1 2026, Android held a global smartphone operating system market share of 73%, while iOS accounted for 22%.
Regional OS Dominance: Android vs. iOS: iOS dominates in markets like the United States (59% in Q1 2026) and Japan (around 69%), while Android holds significant market share in countries such as India (89% in Q1 2026) and China (61% in Q1 2026).