Apple's Expanding Financial Services Portfolio

Apple is diversifying its revenue streams through a growing suite of financial services, with its Services segment accounting for 24.5% of total revenues and 39% of gross profits in FY'24.

The top 3

  1. Apple's Top Financial Offerings Beyond Device Leasing: Beyond device leasing, Apple's significant financial services include Apple Pay, Apple Card, Apple Cash, and Apple Savings, which contribute to its growing Services revenue.
  2. Fastest-Growing Apple Financial Services by User Adoption: Apple Pay is widely adopted with 901 million users worldwide in 2026, and Apple Card reached over 12 million users by early 2024, while Apple Pay Later gained significant traction with nearly one-fifth of BNPL customers using it in its first three months.
  3. How Apple's Financial Services Revenue Ranks Among Segments: Apple's Services segment, which includes financial offerings, generated approximately $96 billion in revenue in FY'24 and $109.16 billion in FY'25, making it the company's second-largest segment after iPhone.

Sources

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