Leading BNPL Platforms in Tech Partnerships

The global Buy Now, Pay Later (BNPL) market was valued at $10.7 billion in 2025 and is projected to reach $76.4 billion by 2035, with leading platforms increasingly forming partnerships with major tech companies.

The top 3

  1. Global Top BNPL Companies by Market Share: Klarna is a global leader in the BNPL market with approximately 35% global market share and 119 million active users, followed by Affirm (22.5% share) and Block/Afterpay (11.8% share).
  2. Major Tech Giants Partnering with BNPL Providers: Beyond Apple's partnership with Klarna, other major tech and retail companies like Amazon with Affirm, Target with Sezzle, and Macy's with Klarna have formed partnerships to offer BNPL options.
  3. Top Regulatory Hurdles for Global BNPL Leaders: BNPL providers face increasing regulatory scrutiny, particularly from bodies like the Consumer Financial Protection Bureau (CFPB) in the US, which has identified risks such as operational hurdles, lack of standardized disclosures, and confusing dispute resolution rights.

Sources

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