Services Revenue: New Growth Engine

Apple's Services revenue grew significantly under Cook, from approximately $2.95 billion in FY2011 to about $109 billion annually by FY2025, becoming a crucial part of its business model.

来源

• Tim Cook's 15-years as Apple CEO in 30+ data points
• Apple Sales And Profits Analysis For FY 2023 — Top 10 Insights - Forrester
• Apple's $109 Billion Services Empire Isn't a Pivot. It's a Toll on Devices Already Sold.

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