Top 3 Foldable Phone Manufacturers by Q1 2026 Market Share

In Q1 2026, Huawei led the global foldable smartphone market with 40% share, followed by Samsung at 25%, and Honor secured the third spot with 19% market share.

The top 3

  1. Q1 2026 Foldable Market: Huawei's Lead, Samsung's Surge: In Q1 2026, Huawei maintained its position as the global leader in foldable smartphone shipments with a 40% market share, despite a decline from 54% in Q1 2025. Samsung saw significant growth, increasing its share from 14% to 25%, securing the second spot, driven by strong sales of its Galaxy Z Fold 7 and Flip 7 series.
  2. Book-Style Foldables Dominate Q1 2026 Market Share: In Q1 2026, large book-style foldable devices accounted for 69% of total global shipments, significantly outperforming small flip models which held 28%. This trend indicates a strong consumer preference for wider, tablet-like displays in the foldable market, with book-type shipment share projected to rise further to 76% in 2026.
  3. Key Models and Regional Strengths of Top Foldable Brands: Huawei's market dominance in Q1 2026 was largely fueled by strong demand for its Mate X6 series in China, where it held a 60% share. Samsung's growth was driven by its Galaxy Z Fold 7 and Z Flip 7, particularly in key premium markets like South Korea, Japan, North America, and Europe. Honor's third-place standing was boosted by the success of its Magic V6 series, primarily in the Chinese market.

Sources

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