Apple Will Now Let You Lease Your Next iPhone, iPad, Mac, or Apple Watch

You don't need to buy your next Apple device.

The top 3

  1. The Era of Subsidized iPhones: Initially, iPhones were often sold through carrier contracts that subsidized the upfront cost, effectively baking the device cost into multi-year service agreements.
  2. The iPhone Upgrade Program's Precedent: Apple's iPhone Upgrade Program, launched in 2015, allowed users to pay monthly for an iPhone and upgrade annually after 12 payments, serving as a direct predecessor to the new leasing model.
  3. Leasing's Role in Apple's Services Push: The new Apple Upgrade leasing model aligns with Apple's strategic focus on growing recurring revenue from services, fostering customer retention and deeper engagement within its ecosystem.

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