Australia's Gaming Market: Key Facts & Figures

Australia's gaming industry is a significant market, with substantial annual revenue and a diverse player base, making policy changes like age verification for R18+ games impactful for a large segment of its population.

The top 3

  1. Australia's Top Three Gaming Revenue Streams: The Australian gaming market generated approximately AUD $3.8 billion (around USD $2.5 billion) in 2024, with significant contributions from digital sales, in-game purchases, and subscriptions, even as full-game sales declined.
  2. Most Popular Gaming Demographics in Australia: The average Australian gamer is 34-35 years old, with nearly half (48-51%) of players being female, and a significant percentage of older Australians (42% of those 65+) also engaging in gaming.
  3. Historic Milestones in Australian Game Regulation: Australia introduced an R18+ classification for video games on January 1, 2013, after years of debate, as prior to this, games deemed unsuitable for minors were refused classification and effectively banned from sale.

Sources

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