Can the Epic Games Store turn things around? 'I don't see how they can recover at this point,' says Newzoo analyst

Back in February Epic Games told us about its plan to overhaul the Epic launcher , with an update in June mentioning it would start up five times faster on average . That technical overhaul will apparently be accompanied by changes to the storefront including personalized game recommendations, quick-access categories, and patch notes right there on the shop.

The top 3

  1. Leading PC Digital Game Store Market Share: Steam remains the leading PC digital game store, though specific market share percentages vary by report and time period, with Epic Games Store being its primary competitor.
  2. Key Revenue Share Models for Developers: Steam offers developers a 70/30 revenue split (70% to developer, 30% to Steam) for the first $10 million in revenue, which then improves to 75/25 and 80/20 at higher revenue tiers; Epic Games Store offers an 88/12 split, with developers keeping 100% of the first $1 million in annual net revenue per product since June 2025.
  3. Impact of Exclusivity on Store Adoption: Epic Games CEO Tim Sweeney has stated that many of the Epic Games Store's exclusive deals were not good investments, but the free games program has been effective in user acquisition.

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