The 2026 WNBA season, halfway through, became the most-watched of all time with over 73 million unique viewers, surpassing the entire 2025 season's record of 63 million. The Atlanta Dream-Indiana Fever game in August 2026 became the most-watched WNBA game ever on cable, averaging 2.6 million viewers on ESPN. Additionally, Caitlin Clark's WNBA debut in 2024 drew 2.1 million viewers, the most for any WNBA game in 23 years.