The "12 CDs for 1 Cent" Phenomenon: Its Impact

This highly attractive introductory offer from Columbia House and BMG Music Service enabled millions to build music collections cheaply, despite a negative-option billing model that obligated members to future full-price purchases.

Sources

• Cord Cutters News
• The rise and fall of the Columbia House record club — and how we learned to stea
• Columbia House's Bankruptcy Signals End To Bygone Era: An Inside Look - Forbes
• hypebot.com
• tedium.co
• facebook.com

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