Disney+'s Global Content and Competition Landscape

Disney+ strategically expands its international footprint with localized content, while navigating a competitive landscape shaped by both global and strong regional streaming players.

The top 3

  1. Key International Markets for Disney+: Disney+ has expanded to over 60 countries across North America, Latin America, Europe, Africa, and Asia-Pacific, with its international subscriber base reaching 72.4 million in Q4 2025.
  2. Top Local Language Disney+ Originals: The South Korean sci-fi action series 'Moving' became Disney+'s most-watched local original series of the year in 2023, topping charts in Asia-Pacific and globally, while 'Snowdrop' (South Korea) is also a popular foreign show.
  3. Strongest Local Streaming Competitors: Disney+ faces significant competition from regional players like JioHotstar in India, as well as Tencent Video and iQIYI in Asia, and AVOD/FAST services such as Peacock, Tubi, Pluto TV, and Amazon Freevee in North America.

Sources

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