Smartphone Brands with the Highest Market Share

In Q2 2026, Samsung held the largest global smartphone market share at 22-24%, followed by Apple with 20%, and Xiaomi retaining third place with an 11% share.

Sources

• counterpointresearch.com
• Smartphone market falls 4% year-on-year in Q2, driven by memory shortage
• Global smartphone shipments fell 6% in 2Q26 as supply-side pressures reshape the

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