The Modern Fro-yo Market: Top Players & Trends

The contemporary frozen yogurt market is characterized by leading franchise chains, ongoing expansion, and a focus on diverse topping selections to enhance customer experience.

The top 3

  1. Leading Fro-yo Chains by Global Store Count: Tutti Frutti is considered the largest frozen yogurt chain globally with over 700 locations, followed by Menchie's with 500 locations, and Yogurtland with over 300 locations.
  2. Fastest-Growing Fro-yo Brands in Recent Years: Among frozen dessert franchises, Pinkberry showed a 5.1% growth, while 16 Handles opened eight new stores in 2025 and signed 25 new franchise deals, with some new locations exceeding $1 million in revenue.
  3. Most Popular Fro-yo Toppings Worldwide: Popular frozen yogurt toppings include fresh fruits like strawberries and blueberries, crunchy additions like brownie bits and Oreo pieces, and sauces such as hot fudge and caramel syrup.

Sources

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