Top Smartwatch Brands by Global Market Share

Apple consistently leads the global smartwatch market, followed by rapidly growing brands like Fire-Boltt and Samsung.

The top 3

  1. Global Smartwatch Market Leaders Q1 2024: In Q1 2024, Apple held the largest market share at 21.6%, with Fire-Boltt at 10.1% and Samsung at 9.2% globally.
  2. Amazfit's Growing Market Presence: Amazfit, owned by Zepp Health Corporation, is recognized among the top 10 smartwatch brands and entered the North American top 10 best-selling series with the Amazfit Active 2 in Q2 2025.
  3. Smartwatch Market Growth Projections: The global smartwatch market is forecast to grow 12% in 2024 to 171.7 million shipments and is projected to reach USD 293.89 billion by 2035, driven by health consciousness and innovation.

Sources

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