The Electronic Entertainment Expo (E3) was a premier industry event from 1995 to 2019, reaching a peak attendance of 70,000 in 2005. However, E3 officially ended in December 2023, following cancellations in 2020, 2022, and 2023. Its decline was attributed to major companies like Sony and Nintendo opting for their own digital showcases, rising exhibition costs, and a shift in marketing strategies.