Global Smartphone Market Leaders & Trends

The global smartphone market is dynamic, with Samsung and Apple often contending for the top spot, while Android maintains a significant lead in overall operating system market share.

The top 3

  1. Top 3 Global Smartphone Brands by Shipments: In Q1 2024, Samsung regained the top spot with a 20% market share, followed by Apple at 16%, and Xiaomi securing third place with 14% of worldwide smartphone shipments.
  2. Android vs. iOS Global Market Share: Android consistently holds a commanding lead in the global mobile OS market, typically ranging from 70% to 75%, while iOS captures the remaining 25% to 30% share.
  3. Fastest Growing Smartphone Brands: Xiaomi demonstrated the fastest growth among the top five OEMs in Q1 2024 with a 34% year-over-year shipment increase, driven by competitive volume drivers like the Redmi A3.

Sources

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