Top 3 Global Smartphone Market Share (Q2 2026)

Samsung led the global smartphone market in Q2 2026 with a 22% share, followed by Apple at 20%, and Xiaomi in third place with 11%.

The top 3

1. Apple's Record Revenue Share Despite Lower Shipments: In Q2 2026, Apple captured a record 49% of global smartphone revenue, significantly outpacing its 20% shipment market share, driven by strong demand for premium iPhone models like the iPhone 17 series. Apple
2. Top Brands Defy Steep Market Decline in Q2 2026: Despite global smartphone shipments falling by 6-11% year-on-year in Q2 2026, Samsung and Apple bucked the trend by growing their individual shipments and increasing market shares to 22% and 20% respectively, creating a polarized market. Samsung
3. Top Brands Defy Steep Market Decline: While global smartphone shipments tumbled 6-11% year-on-year in Q2 2026, marking the lowest Q2 levels in over a decade, market leaders Samsung and Apple both achieved shipment growth, strengthening their positions at the top.

Sources

• Global smartphone shipments fell 6% in 2Q26 as supply-side pressures reshape the
• sammobile.com

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