Google Tests Gemini Shopping via Walmart-Owned Flipkart

Google is piloting a feature allowing users to shop for select products on Flipkart directly through Gemini and AI Mode in India.

The top 3

  1. Scope of the Gemini Shopping Integration: The test is currently restricted to a limited set of users and product categories, with a scheduled expansion planned for late October.
  2. Google's AI Mode Shopping Interface: The feature integrates directly into Google's conversational AI, allowing users to browse and purchase items without leaving the AI interface.
  3. Flipkart's Role Under Walmart Ownership: As a Walmart subsidiary, Flipkart serves as the primary retail backend for this AI shopping experiment within the Indian market. Flipkart

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