It's not just Steam: New game pages created per day on Itch.io have doubled in the last two months, with AI slop the likely culprit
It seems it isn't just Steam that's being flooded with AI slop. Indie games storefront itch.io has reported that the number of new game pages being created per day on the site has doubled in the past two months, and just like Valve's much bigger distribution service, the finger is being pointed at AI. Over on Bluesky, itch.io shared an image of a bar chart l
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- The Disconnect Between Content Volume and User Engagement: While daily new game page creation on Itch.io has doubled from approximately 3,000 to over 6,000 since August 2026, the volume of actual downloads and purchases has remained stagnant. This disparity suggests that the platform is experiencing an 'AI slop' phenomenon, where automated tools produce games for social clout or vanity rather than genuine consumer interest.
- Challenges in Moderation and Platform Regulation: Industry experts and platform operators note that outright banning AI-generated games is administratively difficult and prone to error. Effective enforcement would require significant human resources or unreliable reporting systems, leading platforms to weigh laissez-faire approaches against the risk of alienating users who must navigate excessive low-quality content.
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