Meet the Portland Fire owners, whose family’s swimwear company and short-lived NFL venture laid the groundwork for a $380 million WNBA franchise

“We know that things are going to take time. But we also knew that we were going to surprise some people, and I think we've done that,” Alex Bhathal told Fortune.

The top 3

  1. Top 3 Most Valuable WNBA Franchises: The Golden State Valkyries lead WNBA valuations at $780 million, followed by the New York Liberty at $600 million and the Indiana Fever at $580 million, according to Forbes' 2026 list.
  2. Fastest-Growing Women's Sports Leagues: The WNBA is recognized as the fastest-growing league in sports, with its viewership soaring and a projected $1 billion in basketball revenue in 2025, alongside the National Women's Soccer League (NWSL) and the Professional Women's Hockey League (PWHL) also experiencing rapid growth.
  3. Record-Breaking Investments in Women's Sports: Recent years have seen substantial investments in women's sports, including the WNBA's $75 million capital raise in 2022, the Connecticut Sun's record $300 million sale, and the NWSL's $240 million media rights deal, reflecting a global industry now valued at over $1.88 billion.

Sources

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