BTS's "Love Yourself: Speak Yourself" concerts in May 2019 grossed $16.6 million from 113,040 tickets, making it the single highest-grossing engagement in the Rose Bowl's BoxScore history, surpassing previous records held by U2 and Taylor Swift. Karol G also made history in August 2023 with her "Mañana Será Bonito Tour," grossing $12.8 million and $12.6 million over two nights, the highest for a Latin female artist.