Now you can watch Instagram Reels on your Apple TV
Instagram is continuing its expansion into living rooms with Instagram for TV, for Apple TV. The company first started testing a version of the platform focused on Reels, live streams, and other video content, blown up for a bigger screen in December of last year. Then, in June, it launched a slew of new features […]
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- Strategic push into long-form and episodic content: Instagram is integrating its platform into living room devices to transition beyond traditional mobile short-form videos. This move is specifically aimed at capitalizing on the rising popularity of microdramas and longer-form, episodic content.
- Multi-platform distribution timeline: Meta began adapting Instagram for larger screens by testing video-focused versions (Reels and live streams) around December 2025 (inferred based on the article's October 2026 publication date noting 'December of last year'). Following a broader launch for Fire TV, Samsung Smart TVs, and Google TV in June 2026, the application quietly expanded to Apple TV by October 23, 2026.
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