Top 3 Social Media Platforms by Advertising Revenue

Meta Platforms (Facebook and Instagram) generated $160.6 billion in advertising revenue in 2024, with Facebook alone contributing $91.3 billion and Instagram an estimated $66.9 billion, making them the top two, followed by YouTube with $36.1 billion.

Sources

• businessofapps.com
• Social Media Advertising Statistics 2026: Global Spend and Reach - SQ Magazine
• Social Media Surpasses Search as Largest Ad Spend Channel Worldwide - Advert On

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