Top 3 Global Foldable Brands

Samsung led the global foldable smartphone market in Q3 2025 with an estimated 64% share, followed by Huawei at 15% and Motorola, which surpassed Honor.

The top 3

  1. Q1 2026 Global Foldable Market: Huawei, Samsung, HONOR Lead Top 3: Huawei led the global foldable smartphone market in Q1 2026 with a 40% share, despite a decline, while Samsung surged to 25% and HONOR secured 19%.
  2. US Foldable Market: Motorola Dominates with 50% Share: Motorola holds approximately 50% of the U.S. foldable smartphone market, largely driven by its Razr flip-style devices, surpassing Samsung.
  3. 2026 Foldable Trends: Book-Type Dominance, Apple's Entry Boosts Premium: Book-type foldables are projected to reach 76% shipment share in 2026, up from 52% in 2025, with Apple's anticipated entry expected to significantly boost the premium segment.

Sources

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