Most Iconic Set-Jetting Destinations

Certain films and series have created enduring travel legacies, transforming their filming locations into legendary destinations for fans.

The top 3

1. New Zealand's Middle-earth: "The Lord of the Rings" trilogy led to a 40% increase in New Zealand's tourist numbers between 2000 and 2006, with 1 in 5 American visitors in 2025 still inspired by the series.
2. Game of Thrones' Westeros: "Game of Thrones" boosted tourism to filming locations like Croatia, which saw a 10% year-over-year increase in tourism, and Northern Ireland, which generated over £210 million for its economy since the pilot.
3. Salzburg's Sound of Music: "The Sound of Music" draws approximately 300,000 visitors to Salzburg annually, making it one of the most successful location placements in film history.

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