Brand Power & Customer Love

Starbucks consistently ranks among the most valuable restaurant brands, driven by strong customer loyalty programs and popular products.

The top 3

Top 3 Restaurant Brands: In Brand Finance's 2026 report, McDonald's reclaimed the top spot as the world's most valuable restaurant brand at $42.6 billion, with Starbucks falling to second at $37 billion, and KFC ranking third at $16.5 billion.
Most Popular Loyalty Program: Starbucks Rewards is recognized as one of the most successful loyalty programs in the restaurant industry, boasting over 75 million global members as of 2024, with its members contributing significantly to US sales.
Top 3 Bestselling Drinks: Globally, some of Starbucks' most consistently popular and best-selling drinks include the Latte, Cappuccino, and Frappuccino, alongside seasonal and regional favorites.