The Global E-commerce Landscape Beyond Amazon

While Amazon is a major player, the global e-commerce market features diverse leaders in GMV, rapid growth regions, and evolving payment preferences.

The top 3

Top 3 Global E-commerce Retailers by GMV: Alibaba leads global e-commerce by Gross Merchandise Volume (GMV) with US$1.26 trillion in 2025, followed by PDD Holdings at US$873.0 billion, and Amazon at US$851.9 billion.
Fastest-Growing E-commerce Markets Globally: Southeast Asia is the fastest-growing region for e-commerce with 18.6% growth, followed by Latin America at 12.2% growth in 2025, and India as a standout emerging market opportunity.
Top 3 E-commerce Payment Methods: Digital wallets are the most popular online payment method globally, accounting for 50% of transactions in 2023, followed by credit cards at 22% and debit cards at 12%.