Leading Trends in Fitness Technology

The fitness technology market is driven by innovation in wearables, diverse home exercise equipment, and popular mobile applications.

The top 3

Top 3 Best-Selling Fitness Wearable Brands: Apple, Fitbit (Google), Garmin, and Samsung collectively control over 75% of the global fitness tracker market, offering diverse features for various consumer needs.
Most Popular Home Fitness Equipment: Treadmills remain one of the most popular home fitness equipment categories, with sales in the United States reaching 2.8 million units in 2020 as more people opted for home workouts.
Top 3 Fitness Apps by Active Users: Strava leads with 125 million active users, followed by MyFitnessPal with over 200 million registered users, and Fitbit with 38.5 million active users in 2023.