Top Global Wearable Brands Challenging Garmin

While Garmin holds a strong position in specific niches, several global brands lead the broader wearable market, offering diverse devices from smartwatches to fitness bands.

The top 3

1. Apple Dominates Overall Wearables Market Share: In Q1 2024, Apple maintained its lead in the global wearables market, holding an 18.2% share with 20.6 million shipments, despite a year-over-year decline in watch and hearable shipments.
2. Xiaomi Leads Growth in Value-Oriented Wearables: Xiaomi ranked second in Q1 2024 with 10.5% market share, achieving a 43.4% year-over-year growth, largely due to its value-oriented products and re-entry into Wear OS.
3. Huawei Surpasses Samsung in Q1 2024 Shipments: Huawei climbed to third place in Q1 2024 with 9.6% market share, surpassing Samsung, driven by its resurgent smartphone business boosting wearable sales through bundling, though 75% of its sales are concentrated in China.

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