Most-Liked Post: The Egg That Beat Kylie

Messi's World Cup post is now #1, but a plain egg once out-liked every celebrity on Earth.

The top 3

  1. Messi's World Cup win — #1: Lionel Messi's Dec 2022 championship carousel is the most-liked Instagram post ever, with more than 75 million likes.
  2. World Record Egg — the underdog: A stock photo of a brown egg racked up roughly 60 million likes in 2019 to seize the record from a celebrity.
  3. Kylie Jenner — the record it broke: Kylie's 2018 baby announcement (about 18 million likes) was the post the egg was literally created to dethrone.

Sources

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