Top Trends in Sports Betting

Sports betting continues to grow in popularity, with specific sports and bonus offers dominating the landscape.

The top 3

Most Popular Sports for Betting in US: American Football (NFL) is the most popular sport for betting in the US, with 81% of bettors aged 18 and older placing wagers, followed by Basketball (NBA) at 54% and Baseball (MLB) at 44%.
Highest Betting Handles for Single Events: The Super Bowl consistently generates massive betting volume, with over $1.3 billion in bets for a single event, while March Madness (NCAA Men's Basketball Tournament) and the Kentucky Derby, which saw $349 million wagered in May 2025, also rank among the highest betting handles for single sporting events.
Common Bonus Bet Types Offered: Popular bonus bet types include 'Bet & Get' offers, where placing a small wager yields a larger amount in bonus bets, and 'First-Bet Offers' or 'Insurance,' which refund a losing initial wager in bonus bets up to a specified limit, alongside 'Profit Boost Tokens' that enhance potential payouts.