Same Brand, Double the Value

Interbrand prices Apple near $489B, Brand Finance around $517B, Kantar near $1 trillion — three methods, wildly different answers for the same logo.

The top 3

1. Interbrand's Conservative Math: Interbrand blends financial performance, the brand's role in the purchase decision, and a brand-strength score — producing the lowest headline numbers (~$489B for Apple).
2. Kantar's Trillion-Dollar Model: Kantar BrandZ folds in large-scale consumer surveys alongside financials, pushing Apple past $1 trillion — roughly double Interbrand's figure.
3. Brand Finance's Royalty Relief: Brand Finance estimates what a firm would pay to license its own name if it didn't own it, landing Apple near $517B — between the other two methods.

Sources

• Interbrand — Best Global Brands
• Brand Finance — Brand Directory

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