The Great Brand Rivalries

Coke crushes Pepsi on brand value, Nike laps Adidas roughly 3x, and Mercedes edges BMW in a photo finish — the fights are more lopsided than the shelf suggests.

The top 3

  1. Coke vs Pepsi: Coca-Cola stays a top-10 global brand (~$61B) while Pepsi doesn't crack the top 25 — even though PepsiCo's total revenue is nearly double The Coca-Cola Company's.
  2. Nike vs Adidas: Nike's brand (~$48B) is worth roughly three times Adidas (~$15B) in Interbrand 2024 — the widest gap among the big sportswear rivals.
  3. Mercedes vs BMW: The German premium duel is the close one: Mercedes-Benz (~$59B) narrowly leads BMW (~$52B), with both parked inside the global top 15.

Sources

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