Original Content Investment: Who Spends More?

Netflix invested approximately $17 billion in content in 2023, with plans to increase to $18 billion in 2025, while YouTube's reported $32 billion content spend in 2024 primarily represents revenue shared with its creators, music licensing, and NFL Sunday Ticket.

Sources

• Netflix Co-CEO Ted Sarandos Reveals 2024 Content Focus and Budget - Observer
• How Does Netflix Balance Its Multi-Billion Content Budget With Its Pricing Strat
• How Netflix Spent $17 Billion on Content and Still Fell Behind YouTube | by The
• Netflix To Raise Content Spending To $18 Billion, Challenging Competitors - Forb
• Ampere: YouTube Content Spend Second Among All VOD Streamers at $20 Billion
• movieguide.org

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