Apple launches ‘Upgrade’ device leasing program in partnership with Klarna

The rollout of the program comes as Apple has been struggling with supply chain issues related to "RAMageddon," which refers to the industry-wide shortage of memory chips that is driving up the price of hardware.

The top 3

  1. Top Device Leasing Programs and Market Trends: The device leasing market, valued at $72.4 billion in 2025, is projected to reach $167.8 billion by 2034, driven by consumer demand for flexible upgrade cycles and businesses seeking managed mobility solutions.
  2. Apple's Expanding Financial Services Portfolio: Apple is diversifying its revenue streams through a growing suite of financial services, with its Services segment accounting for 24.5% of total revenues and 39% of gross profits in FY'24.
  3. Leading BNPL Platforms in Tech Partnerships: The global Buy Now, Pay Later (BNPL) market was valued at $10.7 billion in 2025 and is projected to reach $76.4 billion by 2035, with leading platforms increasingly forming partnerships with major tech companies.

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